The definition of hype?
Probably a nine-second clip of a trailer--a trailer of a trailer, basically. But that doesn't mean it's hype for nothing--John Carter of Mars will have a trailer during the Superbowl...and we all know the Superbowl doesn't play around with bad commercials or pointless trailers.
There's a rumor that you could win free Superbowl tickets for next year if you pay close attention to some sort of "hidden message" within this clip--any guesses for what it might be? I'm totally stumped!